NexGenesis
NexGenesis is a mid-market medical brand looking to scale. Alongside a teammate, I co-designed and restructured their website to transition the brand from a local presence to a scalable, nationwide platform.
Website Redesign & Expansion
My Role: Website Designer (Collaboration)
Collaborators: Website Designer, Project Manager
Responsibilities: Information Architecture, Scalable UX & SEO Strategy
Tools: CMS Platform (Weblium)
Goal
The client needed a complete website redesign built specifically to support their plans to expand across the US. The challenge was to create a clean, professional medical site that looked established, establish credibility in new markets, and could easily scale as they grew.
Approach
To prepare NexGenesis for nationwide growth on a fast-paced timeline, we focused on clean structure and search-friendly design:
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Scalable Information Architecture: I researched and designed a flexible website structure that allowed the brand to easily add new services, regional locations, and landing pages as they expanded without breaking the layout.
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SEO & Compliance Design: Focused heavily on SEO optimization and layout hierarchy. We conducted targeted research to replace restricted medical terms (like "regenerative") with compliant, high-performing keywords, ensuring the site remained searchable and fully aligned with industry regulations.
Hero Banner Homepage
Services Section
Service Details
Locations Page
Results
The redesign gave NexGenesis a highly professional, national-grade web presence. The new architecture and clean optimization had a massive, immediate impact—driving high monthly click volumes and providing the client with a scalable framework that successfully supported their nationwide expansion.